Dudziro yeMarCom.

Nhanganyaya:

Kushandura, kushandura kana kunyora makopi ekutaurirana kwekushambadzira, masirogani, mazita emakambani kana emhando, nezvimwewo. Makore makumi maviri eruzivo rwakabudirira mukushandira madhipatimendi emakambani anopfuura zana muindasitiri dzakasiyana-siyana.


Ruzivo rweChigadzirwa

Matagi eChigadzirwa

Dudziro yeMarCom.

Dudziro yeMarCom.

cricle yebasa Kuti MarCom Ishande Zvakanaka

Kushandura, kushandura kana kunyora makopi ekutaurirana kwekushambadzira, masirogani, mazita emakambani kana emhando, nezvimwewo. Makore makumi maviri eruzivo rwakabudirira mukushandira madhipatimendi emakambani anopfuura zana muindasitiri dzakasiyana-siyana.

Matambudziko mukushandura kutaurirana pamusika

ico_rightNguva: "Tinofanira kuitumira mangwana, toita sei?"

ico_rightMaitiro ekunyora: "Maitiro ekushandura haaenderane netsika dzekambani yedu uye haazive zvigadzirwa zvedu. Tinofanira kuitei?"

ico_rightMhedzisiro yekusimudzira: "Ko kana shanduro chaiyo yemashoko isina mhedzisiro yekusimudzira?"

Ruzivo rweBasa

Zvigadzirwa
MarCom kunyora dudziro/kuchinjisa, zita rekambani/zita rekambani/slogan yekushambadza transcreation.

Zvinodiwa zvakasiyana-siyana
Kusiyana nekushandura shoko neshoko, kutaurirana pamusika kunoda kuti vashanduri vanyatsoziva tsika, zvigadzirwa, manyorerwo uye chinangwa chekushambadzira chemutengi. Zvinoda kugadzirwa kwechipiri mumutauro wekutaura, uye zvinosimbisa kushanda kwekushambadzira uye nguva.

4 Mapira Akawedzerwa Kukosha
Gwaro remaitiro, mazwi, boka remashoko nekutaurirana (kusanganisira kudzidziswa nezvetsika dzemakambani, zvigadzirwa nemaitiro, kutaurirana nezvezvinangwa zvekushambadzira, nezvimwewo)

Ruzivo rweBasa
Mhinduro nenguva uye kutumirwa kwemashoko, kuongororwa kwemashoko anorambidzwa nemitemo yekushambadza, mapoka evashanduri/vanyori akazvipira, nezvimwewo.

Ruzivo Rwakawanda
Zvigadzirwa zvedu zvakakurumbira uye hunyanzvi hwepamusoro; ruzivo rwakakura mukushanda nemadhipatimendi ekushambadzira, madhipatimendi ekutaurirana kwemakambani, uye masangano ekushambadzira.

Vamwe Vatengi

Dhipatimendi reKutaurirana kweMakambani reEvonik / Basf / Eastman / DSM / 3M / Lanxess

Dhipatimendi rezvekutengeserana paindaneti reUnder Armour/Uniqlo/Aldi

Dhipatimendi reKushambadzira
yeLV/Gucci/Fendi

Dhipatimendi reKushambadzira reAir China/ China Southern Airlines

Dhipatimendi reKutaurirana kweMakambani reFord/ Lamborghini/BMW

Mapoka eProjekti muOgilvy Shanghai neBeijing/ BlueFocus/Highteam

Boka reHearst Media

Ruzivo rweBasa1

  • Yakapfuura:
  • Zvinotevera:

  • Nyora meseji yako pano woitumira kwatiri