Dudziro yeMarCom.
Kuti MarCom Ishande Zvakanaka
Kushandura, kushandura kana kunyora makopi ekutaurirana kwekushambadzira, masirogani, mazita emakambani kana emhando, nezvimwewo. Makore makumi maviri eruzivo rwakabudirira mukushandira madhipatimendi emakambani anopfuura zana muindasitiri dzakasiyana-siyana.
Matambudziko mukushandura kutaurirana pamusika
Nguva: "Tinofanira kuitumira mangwana, toita sei?"
Maitiro ekunyora: "Maitiro ekushandura haaenderane netsika dzekambani yedu uye haazive zvigadzirwa zvedu. Tinofanira kuitei?"
Mhedzisiro yekusimudzira: "Ko kana shanduro chaiyo yemashoko isina mhedzisiro yekusimudzira?"
Ruzivo rweBasa
●Zvigadzirwa
MarCom kunyora dudziro/kuchinjisa, zita rekambani/zita rekambani/slogan yekushambadza transcreation.
●Zvinodiwa zvakasiyana-siyana
Kusiyana nekushandura shoko neshoko, kutaurirana pamusika kunoda kuti vashanduri vanyatsoziva tsika, zvigadzirwa, manyorerwo uye chinangwa chekushambadzira chemutengi. Zvinoda kugadzirwa kwechipiri mumutauro wekutaura, uye zvinosimbisa kushanda kwekushambadzira uye nguva.
●4 Mapira Akawedzerwa Kukosha
Gwaro remaitiro, mazwi, boka remashoko nekutaurirana (kusanganisira kudzidziswa nezvetsika dzemakambani, zvigadzirwa nemaitiro, kutaurirana nezvezvinangwa zvekushambadzira, nezvimwewo)
●Ruzivo rweBasa
Mhinduro nenguva uye kutumirwa kwemashoko, kuongororwa kwemashoko anorambidzwa nemitemo yekushambadza, mapoka evashanduri/vanyori akazvipira, nezvimwewo.
●Ruzivo Rwakawanda
Zvigadzirwa zvedu zvakakurumbira uye hunyanzvi hwepamusoro; ruzivo rwakakura mukushanda nemadhipatimendi ekushambadzira, madhipatimendi ekutaurirana kwemakambani, uye masangano ekushambadzira.
Vamwe Vatengi
Dhipatimendi reKutaurirana kweMakambani reEvonik / Basf / Eastman / DSM / 3M / Lanxess
Dhipatimendi rezvekutengeserana paindaneti reUnder Armour/Uniqlo/Aldi
Dhipatimendi reKushambadzira
yeLV/Gucci/Fendi
Dhipatimendi reKushambadzira reAir China/ China Southern Airlines
Dhipatimendi reKutaurirana kweMakambani reFord/ Lamborghini/BMW
Mapoka eProjekti muOgilvy Shanghai neBeijing/ BlueFocus/Highteam
Boka reHearst Media